Design and development of the cinema industry's "Quality House"; a tool for managing the quality of film production

Document Type : Original Article

Authors

1 Ph.D Student at KNTU University

2 Department of Industrial Engineering, Faculty of Industrial Engineering, KNTU University of Technology, Tehran

10.30480/dam.2025.5655.1957

Abstract

Designing and developing a "Quality House" is one of the "Quality Function Deployment" tools in the field of quality management. By creating a link between customer needs and product design requirements, this tool prioritizes the features required for designing a product based on customer needs so that the designed product has a greater and more accurate relationship with customer demands. The use of the Quality House is prominent in the production of industrial products, but examples of using this tool in the creative and cultural industries are not very numerous; while using this tool can also help improve the quality of cultural products. This research, using the "Quality House" tool to produce a "movie" as a product in the cinema industry, has tried to direct the design and development of a movie based on customer demands (movie viewers in the cinema). First, based on a review of similar research and prioritization based on the requirements of the cinema industry, a list of movie customer needs has been obtained. This list identifies the preferences of moviegoers and shows what factors can increase the satisfaction of customers of a movie. Next, the product design requirements are determined; these requirements indicate the features, elements, and factors that can affect the satisfaction of customers' needs and requests. Then, by examining and determining the ratio between customer requests and product design requirements, the movie quality house is developed. The "Quality House" tool is one of the specialized tools in the field of quality management, the use of which in the industry can lead to product design based on customer needs and requests. By applying this tool in the field of creative industries, and specifically the cinema industry, this research uses this industrial tool to improve the quality of an artistic product (movie). Finally, this research concludes that six main factors have the greatest impact on the quality management of a movie compared to other factors. This result means that by managing the quality of these six factors, "quality assurance" of the production of a motion picture will be achievable.

Keywords

Volume 16, Issue 40
May 2025
Pages 51-65

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